Here Are the Irresistible Hidden Gems from Amazon Prime Day & They’re up to 90% Off

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Summer is here and one of the best things to happen so far is Amazon Prime Day. This is no hyperbole, it's 2 days of amazing discounts on home decor, beauty, tech, fashion, and more. And while you've got those flashy deals on Amazon devices and hard-to-resist price tags on summer beauty staples, which are all great, what I'm most excited about are those sales deep within the site. These are the items that are quietly on sale, too good to ignore, but easy to miss. To make sure you get the best of the best, I've rounded up the hidden gems from Amazon's Prime Day Sale, from travel to fashion and everything in between, with discounts up to 90% off. You read that right.

The sale may end tomorrow, but don't wait until the last minute. And if you were wondering, you have to be a Prime member to enjoy these exclusive discounts. So why not try it out for a 30-day trial?

So, keep on scrolling to see the best kept secrets on Amazon's Prime Day Sale. Score 73% off a modern organizer for your kitchen and bathroom, get energy efficient curtains for 73% off, stock up on an 11-piece set of pots and pans that’s 70% off, and more. These gems are calling, but they won't be hidden forever, so get clicking.

And, for more great finds, check out the E! Insider Shop Amazon Storefront.

Shop Amazon Prime Day's Hidden Gems

Save some space in your bathroom or kitchen with these handy caddies. The pack comes with 5 in a variety of sizes, plus they're rustproof, waterproof, and can hold up to 40 pounds. They're also great for holding all your toiletries in your bathroom so they're not cluttered around the perimeter of the tub.

I use my Beekman 1802 Milk Shake spray several times of day when I want a quick refresh, and over time I've noticed that it makes my skin look hydrated and brighter. Plus, it relieves redness, minimizes pores, and is blended with goat milk and mugwort with squalane and hyaluronic acid for sensitive skin.

Traveling somewhere? Then you need this hard case carry-on luggage. It's 57% off, comes in so many colors, and the sides expand if you need a little more room. Reviewers love the durability and size for short trips.

Pair that new piece of luggage with this cute passport holder that's 47% off. It comes in a ton of colors, easily holds your important documents and cards while you travel, and includes an easy to close snap.

You're seeing correctly, this $399 mini fridge is on sale for $41. It only weighs 3.3 pounds, measures 9 x 9 x 6 inches, and includes a handle, so you can carry it around, plus it can hold several drinks. It's perfect for dorm rooms, keeping breastmilk chilled, storing skincare bottles, and more.

This anti-aging face serum (which is backed by 94,700 5-star Amazon reviews), contains Vitamin C to boost collagen, hyaluronic acid for moisture, Vitamin E to prevent UV damage, and aloe vera to calm the skin. All of these ingredients work together to give you brighter, glowing skin.  

Available in 21 colors and prints, this cute romper is a steal at $20. It's loose, sleeveless, and perfect for hot summer days. Wear it solo or layer it with a cute jacket and sneakers for when it gets a little cooler. Just slip it on and you're ready to go.

Perfect for large windows and sliding doors, this curtain is a steal at $13. They feature noise reduction and room darkening technology, which not only keeps out unwanted light, but helps keep homes cool in the summer and warm in the winter, plus built-in metal grommets for easy hanging.

Whenever I see L'Occitane on sale, I add it to my cart. Made with organic shea butter, this body cream instantly nourishes skin and leaves it feeling soft and smooth. Plus, it's vegan and sensitive skin-friendly.

If you're looking to restock your kitchen, then you need this imarku 11-piece pots and pans set. It comes with 2 frying pans, 2 pots with glass lids, a deeper frying pan with a glass lid, all with different sizes, plus a steamer and silicone tools, so you're ready to cook. Save 70% on the entire set while you can, one fan raved, "I was skeptical, but I’m amazed."

This charcuterie set has everything you need to get your board ready. It includes cheese knives, gold utensils, dipping bowls, a recipe book, and more, and can serve 6 to 8 people. Everything is packaged beautifully and makes a great gift.

Save 46% on this 10-piece food container set. It features a spillproof, locking design and all the differently sized pieces nest into each other for easy storage. They're dishwasher-safe and love the color coded dots that help you match the bottom to the lid with ease.

Bring some organization into your life. This convenient label maker easily connects to an app on your phone so you can design and create different kinds of labels with ease. I use it for pantry organizing and labeling boxes with random objects.

Whether you layer these waterproof bracelets or wear them solo, they're going to look chic. The set includes a satellite, figaro, box chain, paperclip, and rope style and one reviewer reported, "I wore these in the pool, they got sunscreen on them, lotion, sweat etc. they look like new. No tarnish, no scratches."

Cean out the gunk from you dishwasher with these tablets that penetrate grime, residue, and build-up. Not only that, they remove stains, odor, and limescale. Just pop in one of these pods in an empty dishwasher and run a normal cycle.

What is Prime Day? 

Prime Day is an exclusive event with Amazon deals for Prime members. In recent years, it has been extended from a one-day sale to a two-day sale, highlighting deals across all categories including fashion, beauty, tech, and home products.

When is Prime Day?

Amazon's Prime Day 2024 runs from July 16- July 17, 2024. This 48-hour sale begins at midnight PT on July 16 and ends at 11:59 PM PT on July 17. This year shoppers will be able to find extensive discounts on products ranging from summer fashion and premium beauty to the newest electronics and home essentials. There are early deals leading up to the sale, so it's wise to check for pre-Prime Day offers as well.

What is on sale for Prime Day 2024?

Amazon customers can shop deals on seasonal items including summer fashion, travel, viral beauty products, outdoor furniture, back-to-school essentials, cleaning and organization products, and Amazon devices. 

Where can I find the best Prime Day deals?

You can find curated deals from E! Insider Shop throughout the sale and at our Amazon Storefront. Our dedicated team of shopping experts will help you save time and money, organizing the must-have deals in one convenient place for easy shopping. New deals will drop throughout the sale. You can also shop Amazon's Prime Day deals here.

What is Amazon Prime?

Amazon Prime is a subscription service that provides a variety of benefits to its subscribers. Shoppers get free and fast shipping with options for two-day, one-day, and same-day shipping speeds on eligible items shipped by Amazon. Additionally, there are exclusive lightning deals and additional discounts on select items. Members gain access to Prime Video, Amazon's streaming service. Subscribers can stream ad-free songs through Amazon Music. Prime members can get grocery deliveries from Amazon Fresh and Whole Foods Market, depending on the location.

Do you need to be an Amazon Prime member to shop the Prime Day 2024 sale?

Yes, you have to be a Prime member to get the Amazon discounts on Prime Day. Amazon Prime Day is an event that is exclusive for Prime members, with discounts tailored specifically for them. You can start a free 30-day trial to take advantage of Prime Day 2024 discounts.

How much is a Prime membership?

An Amazon Prime membership costs $14.99 per month or you can pay $139 per year. Join now for a 30-day free trial to experience the membership's extensive benefits for yourself, which include free shipping, fast shipping, and access to grocery delivery, ad-free music, and streaming services. 

How much is Amazon shipping?

Amazon shipping costs depend on the items ordered and shipping location. Thankfully, shipping on your order is free (and fast) if you sign up for a Prime membership. Prime members get two-day, one-day, and same-day shipping options. Amazon also offers expedited shipping options on select purchases, which provide faster delivery times  at an additional cost. Join now for a 30-day free trial.  

Want the very best Amazon Prime Day deals? Then check out what a shopping editor is adding to their cart.